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VENUSA.

SUSTAINABLE, COMFORTABLE AND AESTHETICALLY PLEASING THONGS

AMANDA ANDERSSON & EVELINA TURESSON

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SUMMARY

THE CONCEPT VENUSA

WHAT: Sustainable, comfortable, and aesthetically pleasing underwear.

WHY: The market does not currently offer many options for those who want to feel attractive and comfortable at the same time. Users have a hard time finding the perfect fit, since sizing systems are problematic. In addition, most panties are made from non-sustainable fabrics, which does not live up to users wishes.

COLLABORATORS: Anna Nygren & Hanna Andersson, tailors

MENTORS: Ann-Sofie Hartzén and Niina Hernández

The project resulted in the thong Venusa, in sizes XS-XL, made out of ribbed Tencel™ fabric. The thong has a differently designed crotch to better fit women’s genitals. The seams are sewn on the outside of the fabric, to avoid chafing against skin and placed for the best comfort possible. While developing the concept and making decisions we’ve relied on our requirement specification as well as the goal to create sustainable, comfortable and aesthetically pleasing underwear.

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Never decide between sexy and comfortable again, feel as good as you look.

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All day comfort, everyday sexy!

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The soft Tencel-fabric is made from a Beech wood-pulp, easy on the skin and the planet.

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According to our study, 83% think that the crotch is too narrow. Our crotch follows the body shape and covers the genitals.

THE PROCESS

We investigated which factors influence panty fit, as well as an exploration of materials to find a suitable proposal for underwear. The process is based upon a user-focused approach. We worked closely together with a focus group and arranged a large quantitative study of the user's needs and preferences.

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No more seams over your most sensitive areas, these are comfortably and aesthetically placed.

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It starts with good underwear!

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